DigiProofs™ Launches Photo Gift Merchandising Infrastructure

Infrastructure To Enable Custom Photo Gifts...
Getting Beyond "Just Print Sales"

Moffett Field, Calif., January 19, 2005 — DigiProofs™, Inc. (www.digiproofs.com), a leading provider of online proofing services launches merchandising infrastructure enabling online customers to view the photos and gifts in a graphical interface. The new infrastructure will enable customers to view images of the photo gifts and future merchandising items as the customers go through the purchasing process.

The new merchandising infrastructure will be instrumental in the future evolution of getting beyond just prints. The graphical interfaces and merchandising capabilities will enable photographers to offer a large selection of custom, one-of-a-kind products involving single photo or multiple photos while increasing sales dollar per image and profitability.

About DigiProofs

DigiProofs is a leading online photo service provider serving the professional photographers and labs. Established in 1999, DigiProofs has a proven history on helping professional photographer generate incremental revenue while enhancing their marketing reach. The company's integrated infrastructures provide professional photographers and labs online solutions focusing on easy of use, sales beyond just prints, and a flexible fulfillment process backed by extensive behind the scene technologies.

DigiProofs is located at NASA RESEARCH PARK, Moffett Field, California and can be reached at 650/691-4040 or info@digiproofs.com